Plimoth Patuxet: Commemorating 400 Years 1620-20 With New England Harvest Feasts Throughout November. Visit Site

Spotlight: An 1830s Thanksgiving Dinner at Old Sturbridge Village



Located in Sturbridge, MA, Old Sturbridge Village is an outdoor living history museum depicting life in rural New England in the early 19th century.


Savor Delightful Afternoon Tea in Vermont

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Enjoy a sampling of New England B & B recipes online.

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Tuesday, November 24, 2020

Travel Back To a Simpler Time | A Place Called Pickity

“Set deep in the woods of Mason, New Hampshire is a place which has been visited by many from all over the U.S. and abroad. Whether walking through the lovely herb and flower gardens or sitting down in the restaurant to enjoy one of Chef Keith’s sumptuous five course meals, being in this beautiful and relaxing atmosphere is a very special time well spent with family or friends.“  

 

 

Monday, August 31, 2020

So Good to See You, Connecticut - Restaurants | From The Connecticut Office of Tourism's New TV Campaign

As Connecticut tourism businesses continue to safely reopen and welcome back guests, a new television advertising campaign from the Connecticut Office of Tourism is reminding state residents that there is so much to see, discover and rediscover without traveling far from home.


Launched in July, the six 30-second TV spots feature 33 different tourism businesses and recreational experiences across the state. The spots highlight activities that residents can safely enjoy this summer and fall, from water tubing in Bantam and hot air ballooning in Portland to appreciating art in New Britain and beer tasting in Woodstock. Other featured activities include horseback riding, apple picking, ziplining, kayaking, hiking, biking and go-kart racing.

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Vermont's King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

The country’s oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. The new logo, which features a wheat crown, celebrates the brand’s commitment to baking.

Since its start in 1790, King Arthur has evolved from America’s first flour company to the leading baking resource, providing bakers with hundreds of ingredients, baking mixes, and tools, and a thousands-strong library of free recipes and resources. In recent months, baking has become a national pastime, with 80 percent of infrequent bakers – those who previously baked a few times a year - now baking at least a few times a month. King Arthur responded rapidly to keep bakers baking by placing an enhanced focus on its already robust baking education resources, refreshing its digital presence to better engage bakers and fulfill direct to consumer sales, and introducing a new 3-pound bag of flour to get product to consumers faster. These shifts have empowered the brand to introduce baking to more people than ever before, and to engage with bakers everywhere in a meaningful and educational way.

“King Arthur has always been a baking company at heart. The rebrand reaffirms our belief in the power of baking, and our commitment to inspiring bakers through every single touchpoint including our teaching and our products,” said Karen Colberg, King Arthur Baking Company’s Co-CEO. “Our mission is rooted in building stronger communities, fostering the connections that come from baking and sharing. The new positioning as a baking company will enable us to continue to grow and welcome all bakers, from passionate life-long bakers to beginners.”

The King Arthur Baking Company rebrand is the product of a rigorous 18-month brand research and creative strategy process, centered on our commitment to sharing the love and joy of baking.

“We set out to design a logo that’s equal parts premium, authentic, and joyful to reflect the essence of the brand and strengthen the emotional connection bakers have with us. The logo, combined with our name change, harnesses who we are. We are bakers and we revel in the joy of baking,” said Ruth Perkins, Senior Creative Director at King Arthur Baking Company.

To celebrate the rebrand, King Arthur Baking Company is launching a digital campaign. Consumers can share photos of their baking creations with new GIFs and stickers on social media or try out the new Crown filter on Facebook and Instagram.

The new logo and company name are officially live on the King Arthur Baking Company website and new product packaging will be rolling out in stores throughout the fall.

About King Arthur Baking Company:
King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp, and 100% employee-owned, King Arthur Baking is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. King Arthur’s superior flours and mixes are available in supermarkets nationwide. Visit KingArthurBaking.com for more specialty baking items, mixes, gluten-free products, recipes, guides, and more. Follow King Arthur Baking Company on Facebook, Instagram or Twitter.

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